Mobile-Optimized Websites Rank Higher

Are you getting your website optimized for mobile visitors? Keep in mind that you want it to rank high in the search engines, too. The fact is that sites plagued with mobile experience issues won’t rank as highly in smartphone or mobile device search results.

Google is making sure of that. According to Google’s Yoshikiyo Kato and Pierre Far:?

“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”

Google feels that properly configured mobile friendly pages, will “improve the mobile web, make your users happy, and allow searchers to experience your content fully.”

Google’s Recommendation on Mobile

There are three basic configurations you can use when going mobile: Device Specific HTML, Separate Mobile and Desktop Sites and Responsive Web Design.

  • Device specific HTML:
    Sites using this approach serve all  devices on the same set of URLs. However, each URL serves a different HTML  and CSS depending whether a desktop or mobile device is being used.
  • Separate mobile and desktop sites:
    This may result in URL  variations geared toward mobile-optimized content on an equivalent desktop  users having the corresponding URL——pages serving mobile users.
  • Responsive web design:
    The responsive web design approach  means the sites serve all devices on the same set of URLs. Each URL serves  the same HTML. HTML5 with CSS3 is used to change the way a page is rendered on the device

At this time, Google appears to be recommending the responsive design approach as the most sound. The big advantage to having one URL and HTML is that not only is it easier for the users to engage with the page but that it enables the Google algorithms to assign indexing properties to the content.

If your website is not mobile-optimized, let us optimize it for your users and the search engines as well. Contact us for a free consultation on what type of mobile optimization is right for your website